Jamar “Linkz” Morris is a self-taught videographer from St. Mary, Jamaica, who has quickly made a name for himself with his distinctive eye for detail and passion for visual storytelling. His journey began at St. Mary Technical High School, where he tagged along with his cousin Ozen Edwards on shoots and developed an immediate fascination with cameras and editing. He speaks with reverence about the ability to capture a moment and transform it into art during the editing process.
Linkz credits his older brother, Grammy-recognised producer Ainsley “Notnice” Morris, as his biggest inspiration and mentor, encouraging him to believe in himself and refine his craft after leaving school. His nickname, “Linkz,” was given to him by his cousin Jason in his hometown. The name is a testament to his wide recognition in the community and his natural ability to network.
Today, Linkz works as the in-house Director of Photography for Notnice Records, while also taking on projects independently. His professional portfolio already includes music videos such as Richie Spice’s “Distance”, Jah Vinci’s “Gone Away” and “Eye of the Storm”, Jafrass’ “Drug Smuggler” and “Company”, Ding Dong’s “Bounce”, Skeng’s “El Mundo”, and Jashi’s “Prosperity.”
From 2022 to 2024, Jah Vinci capitalised on the return of global touring after the pandemic lockdowns, intensifying his performance schedule and captivating audiences worldwide. He embarked on an extensive run of shows across the Caribbean, USA, England, Canada, and Portugal, where he made his Lisbon debut to a massive, energised crowd. That same year, he also partnered with Double 7 Energy Drink as their official brand ambassador, expanding their reach while strengthening his own visibility as a cultural figure.
As 2024 drew to a close, Jah Vinci’s momentum surged once again with the release of the powerful single “Scream,” produced by Notnice Records. The track resonated deeply with fans and showcased his evolving artistry, setting the stage for an exciting 2025. In February 2025, he followed up with the Scream EP, further solidifying his position as one of the most compelling voices in contemporary dancehall.
Known for his versatility, Jah Vinci can deliver tender ballads such as “Baby Girl I’m Alone” just as convincingly as militant anthems like “Remedy.” His music has always been about more than entertainment; it is about connection, inspiration, and resilience. From humble beginnings in August Town to international recognition, Jah Vinci continues to live out his mission of creating music that touches lives across the world.
